Methodology envisages the involvement of District Administration , Health and Authorities and company officials in projecting its corporate image as follows in the process of Eye – screening Camps & Cataract operations:-
- Identifying in consultation with supporting organization officials cluster of 30-40 villages in the area of company’s operations
- Identifying venues of organizing the camp such as school, health centre.
- Holding meeting with school principals, Gram Pradhans, Sarpanchs etc.for purpose of publicity for the eye screening camp.
- Printing of publicity material - handbills, posters, banners prescription sheets etc.